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Why Novel

Overview

Discover why brands choose Novel for integrating shoppable videos into their Shopify stores, enhancing customer engagement and improving conversion rates.

Key Benefits of Using Novel

Page Performance

One of the key benefits of using Novel is its performance efficiency. Novel ensures that embedded videos have zero impact on your page's load speed, regardless of how many videos you incorporate into your site. This means you can confidently add as much video content as you need without worrying about slowing down your website.

Maintaining a fast load speed is crucial for providing a smooth user experience. By leveraging Novel's technology, you can enhance your site's visual and interactive content without compromising performance. This can help retain visitors and improve overall engagement.

Ease-of-Use

Using Novel, you can quickly build shoppable video experiences across your site, including the homepage, product, and collection pages. The process is designed to be simple and efficient, taking just minutes to integrate videos into your online store.

To make your videos shoppable, click on the purple button under each video and add products from your Shopify store. This allows customers to purchase items directly from the videos, enhancing the shopping experience.

Novel offers different layouts such as Stories, Carousel, Spotlight, and Overlay. These layouts provide various ways to present your video content and make it easy to customize according to your brand’s needs. Embedding these videos is straightforward and does not require extensive technical knowledge.

By integrating shoppable videos across various parts of your site, you can engage customers more effectively and potentially improve your conversion rates.

Mobile Optimization

Novel's videos offer a full-screen immersive mode when clicked. This mode is vertically scrollable, providing a user experience similar to popular social apps.

Additionally, Novel dynamically adjusts the video experience to fit different devices, ensuring an optimal viewing experience across all screens.

Data Tracking

One of the key features of Novel is its ability to track revenue impact for each video and across your entire site. This data helps you understand which videos are driving sales and how they contribute to overall revenue.

Novel provides detailed analytics that show you the revenue generated by individual videos. This includes tracking the purchases that happen after a viewer watches a video. By examining these metrics, you can see which videos are most effective at converting viewers into customers.

In addition to tracking revenue at the video level, Novel also offers aggregated data across all your videos. This gives you a comprehensive view of how video content is performing on your site. You can compare the performance of different videos and identify trends that can inform your video strategy.

The ability to measure revenue impact on both individual and site-wide levels provides valuable insights. You can use this information to optimize your video content and improve your overall marketing strategy.

Use Data for Better Results

Novel helps you track the actual revenue impact of each video. Using these insights can optimize video performance and boost your store's revenue.

Shoppable Videos

The shoppable video feature in Novel allows you to add products to each video. This frictionless integration ensures that your customers can view and purchase products directly from the video without any interruptions.

To make a video shoppable in Novel, simply click the purple button under the video and add the desired products from your Shopify store. This straightforward process helps enhance the shopping experience and encourages higher engagement and conversion rates.

Each shoppable video is designed to be user-friendly, enabling customers to shop without leaving the video they are watching. This makes the shopping process smooth and enjoyable.

Unique Layouts

Novel offers a variety of layout options to integrate videos into your Shopify store.

• Stories: This layout allows you to present a series of videos in a format familiar to social media users.

• Carousel: Showcase multiple videos in a horizontally scrollable format, perfect for highlighting different products.

• Spotlight: Feature a single video prominently on your page, drawing attention to specific content.

• Overlay: Display videos as an overlay on your existing content, adding dynamic elements without disrupting the page layout.

Cost Effective

With Novel, you get a cost-effective solution right out of the box and as you expand. This makes it accessible for both small and large businesses aiming to integrate shoppable videos into their online stores.