Track Performance

Data Dashboard

Overview

Explore how to analyze performance metrics in the data dashboard in Novel by focusing on key metrics like Influenced Sales, Video Sales, Average Order Value, Average Watch Time, % of Visitors Engaged, and Impressions.

Metrics in Novel

The library in Novel is a central hub where you can manage all your video content. It includes both shoppable videos and videos that you've uploaded but have not yet made shoppable.

Access Metrics

To access metrics, click Data in the header navigation, where all performance metrics in Novel are housed.

Influenced Sales

Influenced sales occur when a visitor watches a video on your store but does not make an immediate purchase through the video. Instead, the visitor continues to browse your site and buys something later. The video influences their decision to make a purchase, even if it's not directly through the video.

To track and measure influenced sales, Novel monitors the sessions of visitors who interact with videos on your website. This involves following the visitor's session after they engage with the video to see if they make a purchase later on.

Typically, influenced sales are about 10 times more frequent than direct video sales. This indicates that while visitors are highly engaged with video content, many prefer to continue browsing before completing their purchase.

Video Sales

Video sales occur when a visitor to your website makes a purchase directly through a video. This means the customer interacts with the shoppable content and completes a transaction without leaving the video interface.

To track video sales, Novel monitors the session of the visitor who interacts with the video. When the visitor completes a purchase through the video, it is recorded as a video sale. This tracking helps you understand the direct impact of your shoppable video content on sales.

Interact with the shoppable video.Complete the purchase within the video.

Note: Video sales provide clear insights into how effective your video content is in converting viewers into buyers.

Average Order Value

Average Order Value (AOV) is a metric that calculates the average dollar amount spent each time a customer places an order on a website.

In e-commerce, AOV is important because it helps you understand customer purchasing behavior and measure the effectiveness of marketing strategies. By increasing the AOV, businesses can boost their revenue without the need to acquire new customers.

Novel tracks AOV by analyzing the average amount spent across all orders placed after visitors interact with the shoppable videos. This data helps you make informed decisions about your video content and its influence on the shopping behavior of your customers.

Engagement Metrics

Novel tracks several key engagement metrics to help you understand how visitors interact with your shoppable video content.

Average Watch Time measures the average duration that visitors spend watching your videos. Knowing how long users engage with your content can provide insights into its effectiveness and appeal.

Percentage of Visitors Engaged shows the proportion of visitors who interact with your videos out of the total number of visitors to the page. This metric helps you gauge how compelling and relevant your video content is to your audience.

Impressions count how many times your video embeds are viewed by visitors. This helps you understand the reach of your shoppable video content.

Use Metrics To Inform Content Strategy

Understanding engagement metrics is key to optimizing your content strategy. By keeping track of your metrics, you can test, learn, and optimize your video content strategy.